I started 50° North because I believe that exploring the wild shouldn't come at the cost of the planet. From our cosy beanies to our backpacks made from recycled plastic bottles, every piece in our collection is built to be durable, functional, and ready for your next Cornwall coastal hike or weekend getaway. For me, it’s about more than just gear. It’s about reinventing how we adventure, ensuring that the landscapes we love today are still here for the explorers of tomorrow.